In this episode, we learn about the importance of taking your viewer on a journey of discovery. Most people grab what footage they think is interesting, but this approach can leave the audience confused and disengaged. We explore the three ways of taking your audience on a journey, with a focus on the ‘journey of discovery’ method, which is used across not just documentaries, but also short-form content. Using examples from travel videos, YouTube, documentaries, and coming-of-age films, we discuss why each story/edit will work best with one type of journey. Join us as we explore the importance of clarity in the message of the video, connecting with your audience, and keeping them engaged throughout the duration of the video.
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Thank you for listening!
Shiny
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