Learn the storytelling frameworks that hook a viewer and leave them wanting more, with weekly 1:1 mentoring from an Emmy®-nominated editor.
You watch back your edit and you know it can be better, you’re just not sure how.
So you ask your Mum for feedback and she says, “It’s lovely, deary,” but you know it’s not.
You head to YouTube for tutorials but can only find software tips and never why a cut actually works.
You want to get better so you can work on edits you enjoy, escape low-paying clients and have a more consistent freelance income.
So you keep practicing, because everywhere tells you to just ‘build your intuition’ until you ‘feel it in your gut’.
But if practice alone made you great, cooking three meals a day would make us all expert chefs.
Practice only repeats what you already know. I call this the Perpetual Practice Loop.
To break out of it, you need feedback.
And the quality of your feedback determines the quality of your progress.
You need to learn through feedback from someone editing at the level you want to reach.
StoryCraft Sprint is a 28-day intensive programme that helps overlooked video editors craft one perfect 30s portfolio piece designed to sell your skills as a £300/day editor to your ideal client. You’ll learn the frameworks used to cut award-worthy edits, via 3 workshops and weekly 1:1 mentoring from Shiny (Emmy®-nominee).
Inside StoryCraft Sprint you get:
- Weekly 1:1 calls with Shiny (Emmy®-nominee), so you always know exactly what to fix next instead of guessing.
- Weekly written editing feedback to break you out of the Perpetual Practice Loop.
- 3 x 90min storytelling workshops to help you understand why and when to cut to keep your viewer hooked.
- Help sourcing footage that suits the exact type of client you’re trying to attract.
- One finished 30 second portfolio piece polished to £300/day skill-level, designed to make your dream client say yes.
“I used to have a day rate of £150, later £250, and now I’m glad to have recently got a regular client paying £300.” – Hilda Hiong, UK
“As soon as I joined Unsplice I found myself getting editing gigs for the first time in my life… I am inundated with editing work and am being sought out by people I used to look up to.” – Mark Klassen, Canada
They say editing is storytelling. But what does that even mean, especially when your edit has no story?
No expert editor I spoke to could explain their creative choices beyond, “It felt right.”
That’s when I realised: intuition is just undocumented expertise.
So for years, I wrote down every decision that made an edit better. After 15 years cutting for clients like VICE, BBC, CNN, Ogilvy, Vodafone and Comcast, and then receiving an Emmy® nomination, I realised I’d built the knowledge base I was searching for years earlier.
That knowledge has become a catalogue of frameworks like StoryTHREAD, the process behind every edit that keeps a viewer hooked from the first frame to the last. It’s exactly what I’ll teach you in StoryCraft Sprint.
Shiny Perkins BFE
“I wish I could clone Shiny to have an army of elite Editors working on everything we produce.” – Asha McClean, Head of Post Production, BBC Studios
“Shiny is one of those editors you can rely on to make everything right.” – Alex Hoffman, Head of Video, VICE
StoryCraft Sprint includes
3 x 90 min storytelling workshops (worth £1,197)
4 x weekly 1:1 mentoring calls with Shiny (Emmy®-nominee) (worth £1,200)
Weekly written feedback on your edit (worth £400)
Help sourcing footage suited to your ideal client (worth £100)
One finished 30s portfolio piece, built to a £300/day standard
TOTAL VALUE £2,897
All of it for only £1,000
‘Lossless’ Guarantee
Submit your edit every week. If you don’t come out a better editor, you get every penny back.
‘Show up’ Guarantee
Submit your edit every week and turn up to every call, and I’ll credit your entire £1,000 towards further mentorship with Unsplice. That’s what showing up gets you.
The only way this doesn’t work is if you don’t do the work.
“The value of the course far exceeds £1,000.” – Mark Griffin, Ireland
Stop being overlooked. Apply below.